這是一個(gè)關(guān)于體育贊助與廣告英文介紹PPT，主要介紹了如下：廣告管理的框架；活動計(jì)劃；創(chuàng)意策略；媒體策略；評價(jià)；廣告視頻等等內(nèi)容，Sports Advertisement Sport Sponsorship and Advertisement Sports Advertisement Outline： Framework of ads management Campaign planning Creative strategy Media strategy Evaluation Ads videos Sports Advertisement Framework of ads management Sports Advertisement Campaign planning What is the purpose of the advertising? Who is it aimed at? What is promised? How will it be delivered? What will be the ‘personality’ of the product? Sports Advertisement Creative strategy Demonstration advertising – 使用說明型 Testimonial advertising – 現(xiàn)身說法型 Announcement advertising – 宣布推廣型 Slice-of-life advertising – 日常生活型 Lifestyle advertising – 生活方式型 Unique selling proposition – 突出賣點(diǎn)型 Umbrella advertising – 背靠大樹型 Honest twist advertising – 出奇制勝型 Imitation association - 屬性聯(lián)想型 Sports Advertisement Media strategy Sports Advertisement Timing and cost Cost-per-thousand: For example, if a radio commercial costs $200 and is estimated to reach 175 000 listeners, the CPM is $1.14. Sports Advertisement Evaluation Identify the brand early? Simple, interesting and involving? Adopt audio and visual reinforcement? Link the brand to the image created? Important: Against these criteria does not mean a bad ads. Sport Advertisement Before the Pepsi Ad, could you please answer the following questions： how many Pepsi Ad can you remember? How many stars appeared in Pepsi ad? What impression did Pepsi ad give you before? PEPSI系列.mpg PEPSI-曼聯(lián)舒梅切爾.mpg After the Pepsi Ad, could you please answer the following questions： What are the main elements of a sport ad? What are the attractive feature of Pepsi ad? Sport Advertisement Before the Nike Ad, could you please answer the following questions： how many Nike Ad can you remember? How many stars appeared in Nike ad? NIKE-偷天和格斗，歡迎點(diǎn)擊下載體育贊助與廣告英文介紹PPT。

體育贊助與廣告英文介紹PPT是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款體育課件PPT類型的PowerPoint.

Sports Advertisement Sport Sponsorship and Advertisement Sports Advertisement Outline： Framework of ads management Campaign planning Creative strategy Media strategy Evaluation Ads videos Sports Advertisement Framework of ads management Sports Advertisement Campaign planning What is the purpose of the advertising? Who is it aimed at? What is promised? How will it be delivered? What will be the ‘personality’ of the product? Sports Advertisement Creative strategy Demonstration advertising – 使用說明型 Testimonial advertising – 現(xiàn)身說法型 Announcement advertising – 宣布推廣型 Slice-of-life advertising – 日常生活型 Lifestyle advertising – 生活方式型 Unique selling proposition – 突出賣點(diǎn)型 Umbrella advertising – 背靠大樹型 Honest twist advertising – 出奇制勝型 Imitation association - 屬性聯(lián)想型 Sports Advertisement Media strategy Sports Advertisement Timing and cost Cost-per-thousand: For example， if a radio commercial costs $200 and is estimated to reach 175 000 listeners， the CPM is $1.14. Sports Advertisement Evaluation Identify the brand early? Simple， interesting and involving? Adopt audio and visual reinforcement? Link the brand to the image created? Important: Against these criteria does not mean a bad ads. Sport Advertisement Before the Pepsi Ad， could you please answer the following questions： how many Pepsi Ad can you remember? How many stars appeared in Pepsi ad? What impression did Pepsi ad give you before? PEPSI系列.mpg PEPSI-曼聯(lián)舒梅切爾.mpg After the Pepsi Ad， could you please answer the following questions： What are the main elements of a sport ad? What are the attractive feature of Pepsi ad? Sport Advertisement Before the Nike Ad， could you please answer the following questions： how many Nike Ad can you remember? How many stars appeared in Nike ad? NIKE-偷天和格斗.mpg NIKE-外星人決斗.mpg NIKE-機(jī)場和葡萄牙比賽.mpg After the Nike Ad， could you please answer the following questions： What are the attractive feature of Nike ad? Sport Advertisement Before the Adidas Ad， could you please answer the following questions： how many Adidas Ad can you remember? How many stars appeared in Adidas ad? AD-卡通.mpg AD-足球?qū)﹂蠙烨?mpg AD-足球狂熱癥.mpg After the Adidas Ad， could you please answer the following questions： What are the attractive feature of Adidas ad?PRz紅軟基地

體育贊助方案PPT課件：這是一個(gè)關(guān)于體育贊助方案PPT課件，主要介紹了如下：第一節(jié)、體育贊助概述（體育贊助的含義與作用、體育贊助的原則）；第二節(jié)、體育贊助的運(yùn)作基礎(chǔ)（合作伙伴的選擇、體育贊助的回報(bào)、體育贊助的價(jià)格與費(fèi)用、體育贊助效益）；第三節(jié)、體育贊助的運(yùn)作程序（總體策劃階段、體育贊助資源分析、組織、實(shí)施階段）等等內(nèi)容。（一）合作中各方的利益需求體育贊助是體育組織生存發(fā)展的重要資金來源體育贊助是企業(yè)的一種新興的營銷手段體育活動是媒體的重要傳播內(nèi)容體育贊助是中介組織的重要業(yè)務(wù)和利潤 二、體育贊助的原則 （一）效益原則 （二）互惠原則 （三）誠信原則 （四）持續(xù)原則三、體育贊助的類型（一）按具體贊助內(nèi)容分類實(shí)物贊助現(xiàn)金贊助技術(shù)、服務(wù)贊助（二）按贊助商數(shù)目分類獨(dú)家贊助聯(lián)合贊助 （三）按時(shí)間跨度分類短期贊助長期贊助第二節(jié) 體育贊助的運(yùn)作基礎(chǔ)一、合作伙伴的選擇 （一）合作伙伴的選擇原則 （二）贊助方分析 （三）被贊助方分析 二、體育贊助的回報(bào) （一）體育贊助回報(bào)的類型 （二）回報(bào)的設(shè)計(jì)和選擇 三、體育贊助的價(jià)格與費(fèi)用 （一）體育贊助價(jià)格 （二）體育贊助費(fèi)用 四、體育贊助效益 （一）體育贊助效益的內(nèi)涵 （二）體育贊助效果評估較為困難 （三）體育贊助效益的評估 （四）體育贊助效益評估報(bào)告，歡迎點(diǎn)擊下載體育贊助方案PPT課件。

體育贊助方案PPT：這是一個(gè)關(guān)于體育贊助方案PPT，主要介紹了如下：適用教材、閱讀書目；第一節(jié) 體育贊助的概念及起源（贊助的起源、贊助的性質(zhì)與概念、贊助與廣告的區(qū)別）；第二節(jié) 體育贊助的現(xiàn)狀（歐美地區(qū)體育贊助的現(xiàn)狀、我國體育贊助的現(xiàn)狀、我國體育贊助存在的問題及產(chǎn)生根源、目前我國企業(yè)在體育贊助中存在的問題、我國體育贊助的成就）；第三節(jié) 體育贊助的發(fā)展趨勢；第四節(jié) 體育贊助的意義、特點(diǎn)及種類；第四節(jié) 體育贊助的意義、特點(diǎn)及種類等等內(nèi)容。20世紀(jì)80年代－90年代，體育贊助活動已成為意大利、美國、德國、日本等國家體育產(chǎn)業(yè)的一個(gè)重要組成部分 法國：1993年，體育贊助費(fèi)用達(dá)到6億美元 英國：1990－1994年間體育贊助支出2、65億英 鎊，增長幅度為19％ 希臘：1988－1991年間，體育贊助活動增長率超 過300％ 討論：體育贊助迅猛發(fā)展的原因？（一）繼續(xù)保持大幅度增長的勢頭（二）繼續(xù)在各類贊助中獨(dú)占鰲頭，但競爭將繼續(xù)保持相持狀態(tài) （三）兩級分化的現(xiàn)象趨向緩和（一）按具體贊助內(nèi)容 實(shí)物贊助 現(xiàn)金贊助 技術(shù)贊助（二）按贊助性質(zhì) 獨(dú)家贊助 指定贊助 聯(lián)合贊助（三）按時(shí)間跨度 短期體育贊助 長期體育贊助，歡迎點(diǎn)擊下載體育贊助方案PPT。

體育贊助的論文英文PPT：這是一個(gè)關(guān)于體育贊助的論文英文PPT，主要介紹了如下：事件概要；事件管理能力；觀眾描述；媒體資料；促銷計(jì)劃；贊助概要；贊助商的好處；測量等等內(nèi)容，Developing sponsorship plan Sport Sponsorship and Advertisement Developing sponsorship plan Outline： Event profile Event management ability Audience description Media profile Promotional plan Sponsorship profile Sponsor benefits Measurements Developing sponsorship plan Event profile Name of event Event management contact (name, title, address, phone, fax, email) Event locations Venue Developing sponsorship plan Event management ability Descriptions of event Event management experience Image match and integration Number of events (one time, series) Duration of event Developing sponsorship plan Audience description Audience size Audience demographics Gender Income Lifestyle Characteristics Developing sponsorship plan Media profile Coverage under contract Historical data TV, newspaper, radio Developing sponsorship plan Promotional plan Coverage type (TV, newspaper, etc) Length Units Frequency Production details Sponsors access Developing sponsorship plan Sponsorship profile Level (title, presenting, supplier, etc) category, exclusivity Former sponsors (name, category, level, year) Existing & proposed sponsors (name, category, level, year) Developing sponsorship plan Sponsor benefits Signage Venue messaging Tag to media advertising Hospitality (suites, tickets, passes, parking, food and beverage) Pre-event activities In-event activities On-site product trial On-site display On-site product sales Developing sponsorship plan Sponsor benefits (contd.) Ceremonies Celebrity /Athlete /VIP Access or Appearance Value-in-kind (VIK) opportunities Cross-promotion opportunities Licensing Post-event Activities Other Developing sponsorship plan Measurements Identified Measures for Evaluation Report Rationale (why and how each benefit is an appropriate fit to the sponsor) Proposed Budget and Value of Benefits，歡迎點(diǎn)擊下載體育贊助的論文英文PPT。