這是德芙巧克力推銷英文ppt，包括了Creative of Dove，Business Philosophy，F(xiàn)ive Principles，Independence，Efficiency，Responsibility，Quality，Mutual benefit(互惠)等內(nèi)容，歡迎點(diǎn)擊下載。

德芙巧克力推銷英文ppt是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款課件PPT類型的PowerPoint.

Dove was created with love by Greek-American founder Leo Stefanos in 1950s.  Witnessing his son racing down the street  after an ice cream truck， the Chicago candy  store owner developed the DOVEBAR out of concern for his children's safety.  Dove Promises Business Philosophy Dove is the world's largest pet food and snack food maker Mars Inc. introduced a series of products in China. Each company of Mars(瑪氏) bases on a common set of beliefs to manage their business-the Mars company’s five principles. Independence Marketing strategy Market position The target consumer groups The strategies of development Market position Dove mainly positions high-end market with high price. And it uses festival market to launch its own brand and creativities to the fashion people. Potential market—tasty chocolate with moderate price. Dove is a popular brand among consumers. Its products are in low calorific and good quality The target consumer groups According to customer needs， they can book all kinds of chocolate in advance and they may provide diverse styles and a variety of handmade chocolate tastes according to customer’s requirements in order to meet different levels of consumers’ demand. Lovers or couples(16-45) City women of middle income(16-40) Students and young white-collars(6-28) Lovers or couples(16-45):this group comparatively pay attention to romantic love. Transfer the way of love by chocolate to improve sales， they should make full use of the cultural of chocolate love City women of middle income(16-40):they for “white- collar” illusions and dreams. Dove’s advertising is to persuade consumers to enjoy the spirit consumption. “with Dove， you are the characters in the advertisements” Students and young white-collars(6-28):chocolate is one of the most delicious food， many young people likes eating it as snack. What’s more， it can replenish energy and reduce stress. The strategies of development 1. Extending product types to satisfy different consumers’ tastes 2. Chocolate cultural strategy. 3. Advertising strategy and product packing 4. Promotion strategy 5. The largest contribution to chocolate product sales in Chinese market is the festival market， the market of the product sales to give priority to gifts/gift box. 6.Combined with the diversity of market consumption demand， combine product with different forms， namely to increase the specifications of products and extend product depth，， rich product line， provide more choices to consumers then to meet the customers ’different needs.CbP紅軟基地

德芙巧克力包裝ppt：這是德芙巧克力包裝ppt，包括了簡(jiǎn)介，品牌解釋，包裝分析，包裝策略，情人節(jié)主打系列，紙盒的包裝應(yīng)，總結(jié)，精美的產(chǎn)品包裝可以提高消費(fèi)者購(gòu)買欲望和商品價(jià)值商品的質(zhì)量?jī)r(jià)格、包裝是市場(chǎng)商品競(jìng)爭(zhēng)中的三個(gè)主要因素等內(nèi)容，歡迎點(diǎn)擊下載。

德芙巧克力七夕情人節(jié)促銷策劃方案PPT課件：這是一個(gè)關(guān)于德芙巧克力七夕情人節(jié)促銷策劃方案PPT課件，主要介紹了活動(dòng)目的、活動(dòng)對(duì)象、活動(dòng)主題、活動(dòng)時(shí)間和地點(diǎn)、現(xiàn)場(chǎng)布置、活動(dòng)內(nèi)容等。效果評(píng)估（1）在為期一周的促銷活動(dòng)中，德芙巧克力的銷售額會(huì)有一定的提高。（2）我們通過(guò)打折和有豐厚獎(jiǎng)品的抽獎(jiǎng)環(huán)節(jié)刺激消費(fèi)者購(gòu)買，這將購(gòu)買產(chǎn)品賦予了一定的吸引力（3）浪漫的pop廣告和現(xiàn)場(chǎng)擺設(shè)會(huì)更加吸引追求浪漫的年輕人的眼球。（4）活動(dòng)中利用抽獎(jiǎng)的方式讓每一個(gè)參與者都體會(huì)到愛情的永恒不變，德芙巧克力那樣的口齒留香，像愛人執(zhí)手相握的深情。這既符合德芙巧克力也符合當(dāng)今社會(huì)的人與人之間的濃濃深情的表達(dá)。更多內(nèi)容，歡迎點(diǎn)擊下載德芙巧克力七夕情人節(jié)促銷策劃方案PPT課件哦。