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- 上傳時(shí)間:
- 2015-10-30
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素材預(yù)覽
雙十一購(gòu)物的英語(yǔ)ppt模板內(nèi)容以英文的形式介紹了現(xiàn)在雙十一不僅是一個(gè)“單身”的一天,十一月十一日更是一個(gè)全面的5倍,慶祝的購(gòu)物狂歡,詳情了解請(qǐng)點(diǎn)擊雙十一購(gòu)物的英語(yǔ)ppt模板下載喲。2009年前,11月11日不過(guò)是一個(gè)普普通通的日子,而到2012年,它卻成了一個(gè)標(biāo)志性節(jié)點(diǎn),一個(gè)銷(xiāo)售傳奇,一個(gè)網(wǎng)絡(luò)賣(mài)家、平臺(tái)供應(yīng)商、物流企業(yè)的必爭(zhēng)之地。
雙十一購(gòu)物的英語(yǔ)ppt模板是由紅軟PPT免費(fèi)下載網(wǎng)推薦的一款行業(yè)PPT模板類(lèi)型的PowerPoint.
PRESENTATION
Wu Xianwei
Singles Day-Shopping Carnival
The annual shopping spree which was sweeping the country concluded.The war of no gunpowder smoke also came to an end.Now it is not only a singles day, November 11 is more of a full 5 fold, to celebrate the shopping spree.
What happened?
In 3 minutes, 2014 Tmall 1111 shopping Carnival’s total turnover was over one billion yuan. Average turnover was more than 3 billion yuan per minute. Last year it took Tmall 6 minutes and 7 seconds to reach this figure.But this year it was three minutes faster. 5 minutes and 17 seconds, the new total turnover was more than 20 billion yuan. 38 minutes, the total turnover was over 100 billion yuan. Compared with last year, only the opening minute’s data was clearly at least over two times.On November 11, 2014 morning, 137 million people poured into the Tmall within a minute, which was equivalent to half of the city of Beijing people out shopping. Among them, 340,000 “cut hand party” grabed their favorite goods at this minute.
. On November 11th morning, e-commerce has also ushered in the milepost hour.When Tmall double 11 shopping Carnival begined for only 75 seconds, Ali mobile terminal’s turnover exceeded 100 million yuan, refreshing the world record that mobile online shopping’turnover breaking 100 million yuan in the shortest time. The record also indicates that mobile shopping will become people's participation in the mainstream mode of double 11.
Why did it happen?
China’s infrastructures and traditional retail industry is not perfect enough,which gives e-
commerce a chance to become mainstream to
stimulate domestic demand,while logistics and
other supporting facilities can improve and m-
arch up.
Human factors
Most people are attracted by the promotion which discouts 50 percent.More over, the vast majority of consumers are students, office workers.They prefer goods like cheap type given their consumption ability. What is more important is that they can loosen their body and mind as well as ease fatigue after daily busy learning and work.Besides, many consumers are blindly following even if they
don’t need the good.
What shoud we do?
Behind the carnival, we should calm down to
reflect on it. Do we consumers really profit from it?As far as I’m concerned,one month before
11.11, vendors will appropriate reduce price to
boost sales.but near “double 11”, some stores will raise the prices of the goods twice or more.
In the end,although you have got a 50 percent
discount,in fact,you have paid more money.What’s
worse, logistics will be very slow in the coming days.Because of too many parcels, perhaps packaging of goods is difficult to be satisfactory.
Some research indicates that crazy shopping is
is a disease to some extent.consumers should tr-
eat “double 11” rationally.Don’t be blinded by the discount.Otherwise,while Our interests have suffered loss,we still think we have profited at others' expense.天貓雙十一ppt:這是天貓雙十一ppt,包括了背景,認(rèn)知,認(rèn)識(shí),認(rèn)可,PR營(yíng)銷(xiāo),打造明星產(chǎn)品,社會(huì)化營(yíng)銷(xiāo),總結(jié),11.11——購(gòu)物狂歡節(jié)讓網(wǎng)購(gòu)無(wú)所不能等內(nèi)容,歡迎點(diǎn)擊下載。
雙十一背后的經(jīng)濟(jì)學(xué)ppt:這是雙十一背后的經(jīng)濟(jì)學(xué)ppt,包括了2009年淘寶商城首次推出“雙十一”活動(dòng)時(shí),2012年雙十一淘寶天貓數(shù)據(jù)統(tǒng)計(jì),從經(jīng)濟(jì)學(xué)的角度來(lái)說(shuō)等內(nèi)容,歡迎點(diǎn)擊下載。
雙十一活動(dòng)策劃主題PPT課件:這是一個(gè)關(guān)于雙十一活動(dòng)策劃主題PPT課件,包括了前期工作,營(yíng)銷(xiāo)設(shè)計(jì),促銷(xiāo)方案,活動(dòng)頁(yè)面優(yōu)化,活動(dòng)推廣,活動(dòng)總結(jié)等內(nèi)容,目錄 1、前期工作 2、營(yíng)銷(xiāo)設(shè)計(jì) 3、促銷(xiāo)方案 4、活動(dòng)頁(yè)面優(yōu)化 5、活動(dòng)推廣 6、活動(dòng)總結(jié) (1) 對(duì)可能出現(xiàn)的雙十一訂單暴漲而需要招聘臨時(shí)兼職員工的,提前做好兼職人員工作安排計(jì)劃,并做好相應(yīng)的培訓(xùn)工作。(2)制定好部門(mén)間員工臨時(shí)調(diào)度、培訓(xùn)和工作的應(yīng)急方案,以及大促銷(xiāo)活動(dòng)持續(xù)期間的員工值班、休假等相關(guān)安排。(3)按照流量的高低去計(jì)算各個(gè)崗位的人員數(shù)量。 (1)確定雙十一活動(dòng)上線(xiàn)產(chǎn)品,所有主推產(chǎn)品要占整體備貨的50%- 60%所有產(chǎn)品在11.11之前一周內(nèi)必須全部入庫(kù)完成,店鋪庫(kù)存按實(shí)際的90%-95%去完成,如果需要贈(zèng)送環(huán)保袋、鼠標(biāo)墊等禮品也需進(jìn)行備貨 。(2)根據(jù)預(yù)期銷(xiāo)售規(guī)模,做好雙11大促活動(dòng)主要銷(xiāo)售商品庫(kù)存的提前備 貨。務(wù)必于 活動(dòng)前和相應(yīng)的供貨渠道確定應(yīng)急補(bǔ)貨機(jī)制,確定供貨渠道的供貨能力,建立緊急溝通聯(lián)系方式,保障在庫(kù)存不足的情況下可以快速做到貨品補(bǔ)充或及時(shí)下架。(3)檢查貨品條碼管理體系,確保所有發(fā)貨貨品都有條碼,便于出庫(kù)檢查配貨準(zhǔn)確時(shí)使用掃描槍掃條碼的方式做校驗(yàn),提高速度和效率。(4)務(wù)必于雙11活動(dòng)前的2~3天做一次全倉(cāng)盤(pán)點(diǎn)或相關(guān)大促活動(dòng)商品的盤(pán)點(diǎn),清晰庫(kù)存規(guī)模,并將真實(shí)庫(kù)存數(shù)據(jù)100%錄入到ops中。 根據(jù)各個(gè)寶貝的月銷(xiāo)售量,我們預(yù)計(jì)活動(dòng)期間庫(kù)存寶貝全部售完。成本價(jià)按原價(jià)的65%計(jì)算,那么本次活動(dòng)的盈虧額為: 8折寶貝:(62-77.5*65%)*700=8137.5 元 7折寶貝:(54-78*65%)*600+(96-137*65%)*300+(40-57*65%)*300=4950元 6折寶貝:(94-157*65%)*200+(82-137*65%)*200= -3020 元 全部寶貝盈利額:8137.5+4950+(-3020)=10067.5 元 根據(jù)折扣的不同以及我們的庫(kù)存量,我們將活動(dòng)期間產(chǎn)品數(shù)量確定為200,300,350三檔。設(shè)定活動(dòng)產(chǎn)品的數(shù)量是為了讓購(gòu)買(mǎi)有一個(gè)上限,不至于店鋪虧損太多,能讓虧盈在我們的掌控范圍內(nèi),同時(shí),活動(dòng)產(chǎn)品的數(shù)量限定又能夠激發(fā)顧客的購(gòu)買(mǎi)欲望,先買(mǎi)先得,歡迎點(diǎn)擊下載雙十一活動(dòng)策劃主題PPT課件哦。
雙十一ppt